Effective 10 September 2026 · Version 1.0
These terms are a contract between you and Platform Foundry Ltd, 128 City Road, London EC1V 2NX, United Kingdom, registered in England and Wales ("we", "us"). They govern your use of the MetricFabric.io website, web application and hosted MCP endpoint (together, the "Service"). Our Privacy Policy and Data Processing Addendum form part of them. By creating an account you accept them.
The Service copies performance data from Google accounts you authorise — Search Console, Analytics 4 and Google Ads — into a private store held for you, retains it beyond the windows those consoles keep, presents it in dashboards and reports, and makes it readable by tools you connect, including an MCP endpoint for an AI client of your choosing. It is a read-only analytical tool. It does not create, edit, pause or delete anything in your Google accounts, and it does not manage your campaigns for you.
2.1 You must be at least 16 and using the Service for business purposes. If you accept on behalf of an organisation, you confirm you have authority to bind it.
2.2 You are responsible for your account: keeping credentials confidential, controlling who in your organisation has workspace access, and controlling the distribution of MCP access tokens you create. Tell us promptly at [email protected] if you suspect unauthorised access.
3.1 You warrant that you own, or have the account owner's permission to connect, every Google property and advertising account you authorise, and that you may lawfully have us process the data in it. If you connect data belonging to your own clients, you are responsible for having their authority.
3.2 Your use of Google's services remains governed by your agreements with Google, including the Google Ads Terms and the Google Ads API Terms. Nothing here overrides them.
3.3 You may disconnect any source at any time in the Service, or revoke our access at myaccount.google.com/permissions. Revoking stops future collection; it does not delete what has already been ingested — use Settings → Data & privacy for that.
4.1 The data ingested from your accounts remains yours. We claim no ownership of it and acquire only the licence needed to store, process and display it in order to provide the Service to you.
4.2 We will not sell it, will not use it for advertising, and will not use it to develop, train, retrain, fine-tune or improve any generalised or generative AI or machine-learning model. This restriction is passed down to our sub-processors and survives termination. Our handling of data received from Google APIs adheres to the Google API Services User Data Policy, including its Limited Use requirements, as set out in section 3 of the Privacy Policy.
5.1 The MCP endpoint is a read-only interface to your own store, authorised by a token you create and can revoke at any time. It exposes no tools capable of writing to your Google accounts.
5.2 When you configure a third-party AI client with your endpoint and token, data is transferred to that client at your instruction, and that provider's terms and privacy policy govern what they then do with it. We cannot retract data once it has been sent, and we are not responsible for the provider's retention, training settings or output. You are responsible for choosing appropriate providers and account tiers, particularly when handling client data.
Audits, alerts and recommendations produced by the Service are automated informational outputs based on your data and on general rules. They are not professional, financial or legal advice, and they are not a guarantee of any outcome. You remain solely responsible for decisions about your advertising spend, bidding, campaign structure and website. Where a language model is used to narrate an analysis, it may make mistakes in wording; check figures against the underlying report before acting.
7.1 Plans and prices are published at metricfabric.io/pricing. Subscriptions renew automatically for successive monthly or annual terms until cancelled.
7.2 Billing is handled by Stripe. Fees are exclusive of VAT and other taxes, which are added where applicable. Failed payments may lead to suspension after reasonable notice.
7.3 You may cancel at any time in the Service, effective at the end of the current billing period. Except where required by law, fees already paid are non-refundable; we do not charge for the notice period after cancellation.
7.4 We may change prices with at least 30 days' notice, effective at your next renewal. If a free trial or free tier is offered, we may change or withdraw it at any time.
You must not: connect accounts you have no right to connect; attempt to access another customer's workspace or data; reverse engineer, resell or white-label the Service except under a plan that permits it; use the Service to breach Google's terms or any applicable law; circumvent rate limits or ingest at a volume that degrades the Service for others; or use it to build a competing dataset for redistribution.
We may suspend access without notice where necessary to protect the Service, our other customers, or to comply with a legal or Google API requirement, and will tell you why as soon as we reasonably can.
We aim for high availability and publish status at status.metricfabric.io, but the Service is provided without a contractual uptime commitment unless a written service level agreement is in place. The Service depends on Google's APIs, including their quotas, sampling, row limits and periodic changes; where Google restricts, delays or withdraws access to data, or changes what it makes available, we may be unable to collect or display it, and that is not a breach of these terms. We will tell you when a known Google-side limitation is affecting your data.
We own the Service, its software, interfaces, documentation and branding, and all rights in the analytical rules and models we develop. You receive a non-exclusive, non-transferable right to use the Service during your subscription. You may freely use and share the reports and exports the Service generates from your own data.
Each party will keep the other's non-public information confidential, use it only for the purposes of these terms, and protect it with reasonable care. This does not apply to information that is public, independently developed, or required to be disclosed by law.
12.1 These terms run until your subscription ends. Either party may terminate for material breach that is not remedied within 30 days of written notice; we may terminate immediately for a breach of section 8.
12.2 After termination you can export your data for 90 days, after which it is deleted in full as set out in the DPA. You can delete everything sooner yourself at any time.
We will provide the Service with reasonable skill and care. Beyond that, and to the maximum extent permitted by law, the Service is provided "as is": we do not warrant that it will be uninterrupted or error-free, that ingested data will be complete or match Google's own interface exactly — Google's figures are themselves subject to sampling, anonymisation of rare queries, row limits and later revision — or that any recommendation will improve your results.
14.1 Neither party excludes liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be excluded.
14.2 Subject to 14.1, neither party is liable for loss of profit, revenue, business, goodwill, anticipated savings, or for indirect or consequential loss; and we are not liable for advertising spend incurred or foregone as a result of decisions you make using the Service.
14.3 Subject to 14.1, each party's total liability arising out of these terms is limited to the fees paid or payable by you in the 12 months before the claim arose.
We may update these terms; the current version is always published at metricfabric.io/terms with a version history. Material changes take effect 30 days after we email account holders. Continued use after that date is acceptance; if you would rather not accept, cancel and export your data.
These terms, with the Privacy Policy and DPA, are the entire agreement between us on this subject. If any provision is unenforceable, the rest stands. We may assign these terms as part of a merger or sale of the business; you may not assign without our consent. No failure to enforce is a waiver. Nothing creates a partnership or agency. There are no third-party beneficiaries.
These terms are governed by the laws of England and Wales and the courts of England and Wales have exclusive jurisdiction. We will try in good faith to resolve any dispute informally first — write to [email protected].
Platform Foundry Ltd, 128 City Road, London EC1V 2NX, United Kingdom · [email protected] · Privacy Policy · DPA